Baldwin Advisory

The financial partner that grows with you — from the next raise to the eventual exit.

Baldwin Advisory brings M&A and transaction advisory, fractional CFO leadership, and finance & accounting operations under one roof — so every growth decision, acquisition, and exit move is built from one coordinated plan, not a patchwork of advisors catching up at closing.

Schedule a 30-Minute Consultation What We Do
25+
Years of Experience
75+
Transactions Advised
$42B+
Total Transaction Value
About Baldwin Advisory

Built for businesses that are playing for keeps.

Most growing companies assemble their financial bench one piece at a time — a bookkeeper here, a banker there, a deal advisor brought in at the last minute. The result is expertise that never quite connects, and decisions made without the full picture.

Baldwin Advisory was built to be the opposite: one partner carrying M&A, CFO, and finance & accounting expertise together, so the strategy, the numbers, and the transaction all move in the same direction. For more than two decades, we've sat on every side of the table — operator, advisor, and counterparty — and we bring that whole view to founders and owners at the moments that matter most.

"The owners who get the best outcomes aren't always the ones who built the best businesses. They're the ones who gave themselves enough runway to do it right."
— Peter Baldwin, Founder
What We Do

Advisory across the full business journey.

Three connected disciplines, delivered by one team. Whether you're scaling, acquiring, integrating, or preparing to sell, the work is coordinated end to end.

01

M&A & Capital‑Raising Advisory

Buy‑side and sell‑side support from first model to final close — and through the integration that follows.

  • Financial & accounting due diligence support
  • Cash & net working capital analysis
  • Pro forma and transaction modeling
  • Negotiation and terms analysis
  • Post‑transaction integration management
  • Exit preparation, positioning & carve‑outs
02

Fractional CFO, Finance & Accounting

PE‑grade financial leadership and a clean, audit‑ready close — without the full‑time overhead.

  • Cash forecasting & treasury management
  • Budgeting, FP&A & financial modeling
  • KPI dashboards & profitability analysis
  • Close‑cycle management & complex reconciliations
  • Revenue recognition & lease accounting support
  • Audit readiness & reporting‑package development
03

Operations, Restructuring & Staffing

The operational backbone that keeps growth, transitions, and turnarounds on solid ground.

  • Restructuring & reorganization support
  • Creditor negotiations
  • Interim staffing & finance team design
  • Retention & RIF management
  • Payroll management & state registrations
  • State qualifications & compliance reporting
How We Work

One relationship. The full picture.

Most owners manage a roster of disconnected specialists and become the only person who sees how it all fits together. That's a heavy job to carry alone — and it's where good decisions quietly slip.

We work differently. The same team that builds your forecast understands your deal, and the team that runs your close knows what a buyer will look for. The strategy, the numbers, and the transaction stay in one conversation — so nothing gets lost in the handoffs.

The result is fewer surprises, faster decisions, and an owner who can finally stop being the integration layer between their own advisors.

Under One Roof
M&A & Transactions
Diligence, modeling, negotiation, and integration — start to finish.
Fractional CFO & FP&A
Forecasting, capital structure, and the financial leadership growth demands.
Finance & Accounting
A clean, audit‑ready close and reporting buyers and lenders trust.
Operations & Restructuring
Interim staffing, turnaround support, payroll, and compliance.
Is This You?

You'll recognize yourself in at least one of these.

"I'm thinking about selling in the next few years — but I'm not sure we're ready."
You want the business positioned, the numbers clean, and the structure right long before a buyer ever sees it.
"We're growing through acquisition and need someone who's actually done this."
You need diligence, modeling, and integration handled by a team that has sat on every side of a deal.
"I need a CFO's judgment — but not a CFO's salary."
You want senior financial leadership on forecasting, capital structure, and reporting, sized to where you are now.
"We just closed a deal and integration is a mess."
You need interim resources, systems, and process discipline to make one company out of two.
"I got an unsolicited offer and I don't know what it's really worth."
You want a clear‑eyed read on the offer and your options before you respond from a position of strength, not pressure.
"Things are tight and I need a plan, not a panic."
You need restructuring support, creditor conversations, and a cash plan that buys time and stabilizes the business.
Our Team

Someone who has sat at every seat at the table.

PB
Peter Baldwin
Founder

Peter has spent 25 years in M&A advisory, restructuring, and operating CFO roles — advising on more than 75 transactions representing over $42 billion in total value. He has been the operator inside the business, the advisor across the table, and the steady hand through transitions and turnarounds. That full‑cycle perspective is what clients hire: an advisor who understands not just the deal, but everything that has to be true before and after it.

25+ Years M&A & CFO 75+ Transactions $42B+ Transaction Value MBA — Ross School of Business
Get in Touch

The best time to have this conversation is before you need it.

Whether you've been referred to us or found us on your own — if you're thinking about a transaction, an exit, or building the financial foundation to get there, we'd like to hear about it.

Start the Conversation

Book a 30‑minute introductory call, or send us a note. No obligation, no pitch deck — just a conversation about where you are and where you're headed.

Schedule a 30‑Minute Call Email info@baldwinadv.com
Contact Details
"The strategies that make the biggest difference — clean financials, the right structure, the right timing — almost always need years of lead time. We're most valuable to owners who give themselves that runway."